ALICE is a construction management company that uses machine learning and artificial intelligence to find the most efficient methods for scheduling construction projects. The client wanted to take an industry not typically associated with academia or technology - construction - and make it something "elegant," "sophisticated," "academic," and "sexy."
Side note: after presenting their product at Stanford's annual BASES product showcase, the ALICE team took 1st prize in the competition and was awarded $20,000.
Below is a mockup for a company called Makeably. Makeably connects independent makers and buyers of low-volume, customizable products. When I first spoke to them, they were facing some "barrier to communication" issues. Buyers and sellers were having lengthy back and forth discussions before a product finally got made. Naturally, a few of them lost interest, and the development of the product never moved forward.
When doing these mock-ups, I was presented with an interesting problem: find a solution that would simplify communication between buyers and sellers, and design a page that didn't "feel" like an eCommerce page.